Sunday, July 5, 2009

Cell Phone Ring Tones: Where would we be without them?

Have you ever wondered why the person next to you has such a "creative" ring tone? We learn of one answer to that question today in the San Francisco Chronicle. It's free.

Benny Evangelista reports on the debate over ring tone royalties and gets no less than the front page! Is this a testament to the importance of our cell phone ring tones in society? If it is, it makes this reader pause for a moment and think what that might mean for our society.

If cell phone ring tones and the debate over royalties associated with them is front page news, what stories are not on the front page to facilitate this headline? Are we pushing stories of hunger, loss, socio-economic issues to the hidden pages to make room for ring tones?

So, the American Society of Composers, Authors and Publishers is asking a federal judge in New York to require AT&T and Verizon to pay for public performance licenses for cell phone ring tones (Evangelista, p. A1.). The stakes are fairly high. They range from 510 million to 5 billion according to two studies. The Electronic Frontier Foundation weighs in saying that if the royalties are enforced it would be at a cost to consumers, and technically turn consumers into copyright violators. ASCAP says, through it's attorney Richard Reimer, that this is a business-to-business issue (I suppose implying that they want to get money from the phone companies and not the consumer - naive).

Is this important? Are ring tones this necessary? Am I so out of touch that I cannot understand the placing of this story on page one of the Chronicle today? I know people like their tones. But one reason for this, I presume, is that they are free. If they start charging, I presume, people will do without them. Maybe we would only hear the old fashioned ring that is the original of the species - ring, ring, ring, ring.

Actually, I have noticed the popularity of the old fashioned ring on newer phones lately - in coffee shops and such places. Does this mean that these old-fashioned ring tones are not going to be copyrighted? Or is there a chance that my Granny's old ring tone will be copyrighted to ASCAP?

I don't care if you charge for ring tones as long as I can have the old fashioned ring. I just won't use them. And I assume many many more will not use them either. So what's the big deal and why is this front page news?

Source for this post:
Evangelista, B. (2009, July 5th). Debate rages on ring tone royalties: Composers group wants royalties for cell phone ring tones. San Francisco Chronicle, P.A1, A7.

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