Thursday, March 25, 2010

Old Media/New Media - What?

When I studied at USF in San Francisco, Professor Andrew Goodwin was always a challenging facilitator. His style of lecturing is something I have aspired to. His planning and his delivery were always very very professional and well thought out and delivered.

Therefore I have kept in touch with him virtually. I see today his blog on New/Old media. Why this topic is not being discussed and evaluated as he has done HERE in all media circles is beyond me. Perhaps the simple and obvious is just not so simple and obvious.

I feel myself spiraling into a quagmire of dichotomies which I believe life, in general, to be- the simple is the most difficult, nature is simple and complex, language is so clear and multi-layered, looking after our bodies is simple and our bodies are extreme feats of innovative technologies, gardening is heavenly, the land is surreal, nature is beautiful and grotesque and so on... So I'll pull back.

Traditional Media is so well ingrained in our societies that it is going nowhere for now... And probably never will. Marketing will always have to be done to grab the attention of the market. Advertising will always have to be catching and aesthetically pleasing to us humans. Money will be the bottom line when working for the mass media.

Check out Andrew Goodwin's observations as he drank a "simple" cup of coffee (which may have travelled thousands of miles to his cup), in a simple bricks-and-mortar coffee shop in California.

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