Paying for News Content.

I was listening to the radio on my journey home from my first teaching post in Ireland (will blog about it later) yesterday evening when the discussion turned to reactions at Rupert Murdoch's idea to charge for online news content.

This is an interesting topic as newspaper businesses are disappearing frequently because of a lack of advertising revenue. The presumption is that the revenue is being lost to online advertisers. And the business model of online content economy has not yet come of age.

I remember "many moons ago" a friend of mine saying that "they" could never charge us for access to the Internet but I was skeptical and I suppose a little cynical of the probability of free Internet access for all for ever. I was proven correct. It took a while but online connectivity was improved and as it did the providers of this improvement charged us for "high speed" and broadband and satellite connections. Really, it only makes sense in a capitalist society that we pay for what we receive.

I have thought for some time now that online news content would get to the point where it will be paid for. I thought too that many of the newspapers who would fail would, by their absence, create greater demand for the survivors therefore making them more valuable and economically viable when they place a price on their material.

Some papers have always charged for their content but they may have been looking on their online service as keeping up with the times and providing options rather than changing their economic model altogether.

As one person on the radio last evening said, "Content is king." It is. But only if we can sell that content and only if we can sell the idea that "good content" is of value.

I know we could debate for ages what "good content" is. Is it Xfactor or is it the Berlin Wall or is it the recession/depression? Frankly - what is news? It is, of course, in the eye of the beholder. The audience will once again be fragmented to specifics and the advertising will be directed specifically and therefore the economic model in this capitalist society will, once again, work. "Newspapers" will survive.

One comment on the radio about Murdoch's idea was that his intention is simply to get the discussion out in the open and by doing this the public are being prepared for the onslaught of "pay for content."

Sounds a little like the old days of newspapers.