Facebook and Summer in Ireland.

Spring is in the air during the day and winter consumes the bright moonlit nights.

Today I was outside working and the daylight stayed until nearly 7 p.m. I thought of the future nights of summer when the daylight will exist from 4 a.m. to 11 p.m. This is a lovely part of living in Ireland - the long days of summer. In San Francisco, the longest days of the year keep daylight until around 8 p.m.

The days are beautiful, dry and sunny. The nights are clear and freezing. Our forecast for tonight is -5 degrees. The moon is bright tonight and it is beautiful outside but yes it is freezing.

The other day I posted a question on Facebook asking for advice on where to erect my clothes line. The problem is that the view from my house is a stunning panoramic of Mweelra. No matter where the clothes line is put, it will be in the view-line. So I decided to put it outside the kitchen and to leave the view clear for the sun-room and the sitting room. I am comfortable with the decision.

On the other hand, I wonder why no one voiced an opinion on facebook. Social media is supposedly connecting us all to share and deliberate and interact virtually. Is it so that a simple question like mine is too trivial for the millions on facebook? For me personally it is indeed the simple, mundane, repetitious issues that are life which can be given new life through social networking.

Some are attempting now to discover new ways of using social media for education, for monetary gain, for networking business, etc. etc. Perhaps the elephant is in the room? Maybe social media is just that - Social Media - nothing more or less? Maybe it is simply an extension of our social networks and as such it should be used for social networking issues.

Issues like - Where should I erect my clothes line? What washing powder do you use? Where is a good spot for grub? Do we over intellectualise some things?

O.k. I know my question is not really interesting to many but I trust that you get my point.

The Future of Newspapers

The Mayo News presents itself in electronic form and it is aesthetically and practically pleasing.

The ongoing debate about the future of newspapers has many concerned about the future of journalism itself and the dissemination of valuable information to the people. Most newspapers have some kind of internet presence and electronic version of their paper. What I have always found about these electronic publications is that they are a world away from their physical edition. Aesthetically, the electronic versions require a totally different approach and way of reading.

But now I have found one that impresses. I am a proponent of the simple and the beautiful. I have asked before why newspapers don't just put the physical paper version up on the internet. It seems so simple and obvious that perhaps they didn't want to see it. Sometimes the most obvious remedy is the best.

If the audience is buying your paper the way it is then it stands to reason that they like it the way it is. Why change the look? Why don't newspapers just simply put the physical version online. One newspaper has done this (perhaps more) and this paper is The Mayo News. The Mayo News is the local newspaper in the locality where I grew up in the west of Ireland in County Mayo. It has won many awards in Europe for newspaper design.

The Mayo News presents its digital edition as an option. You must click on the digital edition tab and follow on. What you get at the end is the physical newspaper layout, but on your computer. What a simple solution to the question of how to go digital.

I think (and I have thought for some time) that this is the way to transition to digital newspapers and hold the audience. The audience is familiar with the look of the paper. It has been aesthetically pleasing enough before and keeping the same aesthetic electronically will provide continuity which is of the utmost importance when building and keeping an audience.

The turning of the page even comes with audio (although it sounds electronic) to make one feel that they are dealing with paper. This might not be where it all ends but this is a good start.