Advertising for religion in Ireland

The Minister for Communications said "advertising shouldn't be used for promoting a particular religion or as an agent for recruitment" (Minister for Communications in Ireland, Eamon Ryan). Why not? This is an interesting statement from the Minister for Communications. Is he dictating what we can be exposed to? What's next? Will he be inclined to say that a company like Microsoft should not be allowed to advertise their corporate motto? Or will he tell us that a bank organization should not advertise investment accounts?

The 2001 legislation, to which the Minister refers when he says that it is interpreted narrowly, says that, "an advertisement which addresses the issue of the merits or otherwise adhering to any religious faith or belief or of becoming a member of any religion or religious organization" is not allowed for broadcast.

The light is being shone on this issue after Veritas, a company which sells books and things, and is owned by the Catholic bishops, was unable to satisfy the wording requirements for an advertisement. The Broadcasting Commission of Ireland (BCI) said that the phrase "Christmas: aren't we forgetting something" and "Why not give a gift that means more?" was not in keeping with the rules. In 2007 the word "crib" had to be removed from the text of an advertisement before it could be broadcast.

I don't mean to be petty about this but doesn't this all seem a little trivial? Are they having double standards here? What's the difference who is selling stuff? What's wrong with advertising for recruitment? The minister said that "at the same time, I don't want to completely restrict advertising that has a religious connotation." Why be bothered at all with advertising? If he is going to weigh in on advertising, why isn't he simply concerned with equality?

Or if you are to be concerned with advertising then where does it stop? Of course many will agree with the decision to ban advertising for cigarettes (some won't). But what of alcohol? Should the advertising of alcohol be banned? Cigarette advertising was banned for obvious health-issue connotations and this has been accepted, but we have to ask where does this intrusion on the media end? Should we ban advertising of chocolate, sweets/candy? At what point will rules and regulations cut in on our freedom of access to information? And more importantly, when is it o.k. to do so?

Cutting in on advertising seems a little intrusive to me. Advertising is the financing of the mass media (more in some countries than others). I'm no religious advocate but I don't see the big deal in taking money from a religious organization in payment for advertising. Now, I do think there are ethical issues with religious advertising and all that - but I'm open minded enough to see that these ethical issues can be argued against any kind of advertising whether it is for a size zero dress or an alcoholic drink or a mineral/soda which is loaded with sugar.

I suppose sometimes I just wonder. Why is time spent discussing these petty issues when there are bigger fish to fry? Oh, the article was published on April 1st?

Source for this post:
Minihan, M. (2009, April 1st). Controls on religious ads for broadcast to be relaxed. The Irish Times.