The Future of Newspapers

The Mayo News presents itself in electronic form and it is aesthetically and practically pleasing.

The ongoing debate about the future of newspapers has many concerned about the future of journalism itself and the dissemination of valuable information to the people. Most newspapers have some kind of internet presence and electronic version of their paper. What I have always found about these electronic publications is that they are a world away from their physical edition. Aesthetically, the electronic versions require a totally different approach and way of reading.

But now I have found one that impresses. I am a proponent of the simple and the beautiful. I have asked before why newspapers don't just put the physical paper version up on the internet. It seems so simple and obvious that perhaps they didn't want to see it. Sometimes the most obvious remedy is the best.

If the audience is buying your paper the way it is then it stands to reason that they like it the way it is. Why change the look? Why don't newspapers just simply put the physical version online. One newspaper has done this (perhaps more) and this paper is The Mayo News. The Mayo News is the local newspaper in the locality where I grew up in the west of Ireland in County Mayo. It has won many awards in Europe for newspaper design.

The Mayo News presents its digital edition as an option. You must click on the digital edition tab and follow on. What you get at the end is the physical newspaper layout, but on your computer. What a simple solution to the question of how to go digital.

I think (and I have thought for some time) that this is the way to transition to digital newspapers and hold the audience. The audience is familiar with the look of the paper. It has been aesthetically pleasing enough before and keeping the same aesthetic electronically will provide continuity which is of the utmost importance when building and keeping an audience.

The turning of the page even comes with audio (although it sounds electronic) to make one feel that they are dealing with paper. This might not be where it all ends but this is a good start.